HARRIET & LAUREN

Nestle Chocapic

Life Is An Adventure

Being a student is like being on an adventure. You’re on a journey into adulthood.

To relaunch Nestle Cereal Chocapic to students, we created the Chocapic Backpacker and sent him on a journey around the world. Facebook users were invited to upload their adventure pictures which would then become the background of our Backpacker. Along the way there was games, competition and prizes to be won.

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Screen Shot 2016-04-13 at 14.59.48.png
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Screen Shot 2016-04-13 at 15.08.40.png
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