Co-op Local Shop of Horrors Halloween Campaign - Case Study

Co-op Halloween

The Local Shop of Horrors

For Halloween 2015, the Co-op wanted to find a way to get customers spending more in store.

Turning their annual Halloween promotion on its head, ‘The Local Shop of Horrors’ was born. Existing Co-op produce transformed into Halloween themed recipes. Hot dogs became severed fingers. Mini-rolls turned into bats. And burgers transformed into ghoulish monsters.