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Hear My Story Here
IWM London was founded during 1917 to record and document the experiences of soldiers in WWI. We were appointed to promote the opening of its new £30m First World War Galleries.
Our pitch-winning idea positioned IWM London as ‘the people’s witness’, telling the stories of the objects and items within its walls when there was no one left to tell them. The resulting print-led campaign featured unique objects from the Museum’s collection, each telling their stories as a first person narrative.
In terms of results, £4.6m worth of PR coverage has been generated to date. More footfall than the Tate Modern.
Launch Event
Whilst developing the ‘Hear My Story Here’ campaign, IWM London approached us to create the launch event for the First World War Galleries and commemorate the centenary of the Great War.
We used our ‘Hear My Story Here’ campaign as a base for the ceremony. It featured unique objects from the Museum’s collection, each telling their stories as a first person narrative.