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Mix It Up
Variety pack cereal is too small to have on its own, so people mix them and put two cereals together.
We took this truth and created a fun freak show that used the well-known Kellogg’s characters as the faces of the campaign. The freak show travelled around the UK and tickets were up for grabs inside Kellogg’s variety packs.
We also created the Kellogg’s sound sampler, allowing users to mix their own freaky soundtracks and share on Facebook for the chance to win a Kellogg’s DJ for the night. Why? Because everything’s better when you ‘Mix It Up’.