Co-op Valentine's

Love at First Light

With Valentine's Day falling on a Sunday, the Co-op wanted to target shoppers straight from the moment they woke up.

‘Love at First Light’ encouraged customers to treat their loved ones to a romantic breakfast in bed and get saucy in the bedroom on Valentine’s morning. We even brought in First Dates’ french love guru, Fred Sirieix, for some added va-va-vroom.