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London is one of the most diverse cities in the world. From the people to the music, the food to the style.
To reconnect adidas with Londoners, we created adidas x London, a campaign that celebrated the unique styles of neighbourhoods across London. Each look was exclusively curated by Londoners, for Londoners - including names like Ruben Loftus-Cheek, Not3s and The Slumflower.