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#BackTheBrits
Ahead of the Davis Cup Final, we teamed up with the LTA to rally the British nation to show their support for team GB.
#BackTheBrits gave fans the chance to write their names into history - and onto the official team GB tracksuit. All they had to do was share a message of support on Facebook or Twitter using the hashtags #BackTheBrits and #DavisCupFinal. With Britain behind them, the team went on to win the Davis Cup, the first time since 1936.
The campaign earned 57.9 million impressions on Facebook and Twitter and the tracksuits were seen by a TV audience of over 5 million people.