Campaign Ad of the day.
Mental ill-health is the no.1 cause of serious health problems globally. In 2020, we teamed up with adidas to find a solution - mindful running.
Coinciding with the launch of adidas’ new running collection, FOCUSBREATHEIN, we created Run to Reconnect. A campaign that positions running as a tool for mindfulness and a moment to escape our hectic lives so we can come back stronger than before.
But don’t just take our word for it. We took four real runners with four real stories and let them tell us how running helps them recharge and refocus.
The campaign is made up of a hero film, four individual films, a guided mindful run within the adidas Running app, social, retail and instore events.