London is one of the most diverse cities in the world. From the people to the music, the food to the style.
To reconnect adidas with Londoners, we created adidas x London, a campaign that celebrated the unique styles of neighbourhoods across London. Each look was exclusively curated by Londoners, for Londoners - including names like Ruben Loftus-Cheek, Not3s and The Slumflower.
We didn’t stop there. The first 10 customers that purchased on adidas.co.uk/London didn’t just get free delivery, they got the most epic delivery London has ever seen. Customers chose how their items were delivered and watched their journey via Instagram Live. Our delivery ‘drivers’ were dressed head-to-toe in the adidas London collection with a GoPro strapped to them.