Luxury department store, Harvey Nichols, were struggling to connect with everyday women. It was time to change that.
In a month dedicated to women, we gave Harvey Nichols a fempowering makeover in celebration of everyday women and the new four floors of women’s fashion. Step forward, Holly Nichols. Holly represented every one of Harvey Nichols’ female customers and put them in the spotlight. As well as the rebrand, we also covered the exterior of the store with fempowering quotes to share the love to customers and passersby.